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134
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340
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69
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68
Data Management and Business Intelligence
25
Short Masters
2
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229
IT Management and Cyber Security
336
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156
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29
AI in Customer Service
6
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12
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220
Women Only Courses
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186
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149
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53
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10
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12
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163
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14
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50
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6
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16
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49
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213
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128
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17
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164
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155
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263
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213
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88
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182
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37
AI in Administrative & Secretariat
12
Auditing and Governance, Risk and Compliance
266
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412
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258
Construction Management
109
Digital Innovation and Transformation
17
Financial Technology (FinTech)
4
In B2B sales, a consultative approach to selling is becoming more critical. That's because the way people buy has changed. Dramatically. With buyers controlling the buying process, trying to exert pressure on them does not work. It often backfires because, while the buyers want to buy, they want to be kept from being sold to. This course will show sellers the right way to sell face-to-face and how to use tools for social selling. By combining physical and digital selling strategies, sellers can do well and increase sales in either format. Add-on topics such as handling sales conversations, crafting sales stories, team selling, and using digital platforms to get things done are only a few items on the menu.
This highly interactive course uses exercises, videos, case studies, and self-assessments. You will be constantly engaged in experimental group and individual activities, allowing you to test and apply your learning immediately.
By the end of the course, participants will be able to:
Senior salespeople and professionals with basic selling skills and concepts seeking a deep dive into corporate selling in the new normal to enhance their careers and meet market challenges.
ISM Endorsed
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